Sunday, May 1, 2011

51. The power of metaphors with emotional word pictures, in communication.


Tony Robbins often says: The quality of your life is the quality of your communication with other people. And the quality of your communication with other people is the quality of the communication with yourself.

In communicating with yourself the use of imagination (and imagineering as the say in Walt Disney laboratories) is of paramount importance.
Steven Scott, one of the more authentic and successful millionaire advertisers in USA, describes how the basic factor of persuasion, is hidden in the emotional word pictures in communication.